Digital/Print/OOH

Editorial • Content Strategy • Branding • B2B • Small Business • Health/Wellness • Gaming • Pet Health • Food

Brands

Uber Eats • Shutterfly • MegaFood • Milk Bone • PupPeroni • J.M. Smucker’s • Nissan • Jenny Craig • HEOS • Cox • Trojan Vibrations • Sony PlayStation • Pedigree • VCA • PBS • SAG Indie • Virgin • Vistage

Experience

Senior Brand Copywriter, content manager and strategist| January 2020 – Present

TriNet HR Solutions, San Francisco

  • Develop and execute brand campaigns including TV, radio, web and OOH, all brand advertising and marketing

  • Formulated strategy and for brand content, creating a content ecosystem across teams and channels

  • Lead and operate a weekly newsletter that consistently drives lead generation for the brand

  • Developed The Resonance Project messaging strategy for new content foundations

  • Built comprehensive brand voice prompt library and LLM agent now used across the team

  • Partner cross-functionally with demand gen, product marketing, sales, events and leadership to align messaging with business goals

  • Align brand voice across channels and tactics

Freelance Copywriter/Editor | March 2015 – January 2020

  • Wrote, strategized, and managed content for national and global brands including Uber Eats, J.M. Smucker's, Pedigree, VCA, and others

  • Developed brand voice, campaign strategy, and content across digital, print, social, and ecommerce channels

  • Edited and managed The Noseprint Blog for Smucker's Pet Food Brands from pitch to publication

  • Mentored and advised emerging writers on brand voice and creative strategy

Senior Copywriter | April 2013 – March 2015

Red Door Interactive, San Diego

  • Created pitch materials, branding campaigns, digital collateral, blog content, online ads, environmental signage, print, and vendor videos

  • Supervised and mentored junior creatives

Senior Copywriter | July 2005 – April 2013

Direct Partners, Marina del Rey

  • Developed concepts and copy for client websites, content marketing, banner campaigns, landing pages, contests, and social media

  • Worked closely with designers and account teams on integrated campaigns for national brands

Skills

Branding and Voice Strategy • Content Strategy and Writing• Digital • Print